Schmid: the trends of spring/summer 2018 - Chapter 2: Naturalia
today Mar 27, 2017
We continue to unveil the most interesting trends under the Schmid brand: Naturalia.
Naturalia targets the modern organic consumer. It is a style that does not forsake good taste but re-elaborates it through the universe of natural fibres, proposed in multiple variations, from the most refined to the coarsest.
Often there is a contrast between natural rawness and sophisticated elegance to create a new Bohemian Chic style.
Today, a natural look can be interpreted differently, from a simple imitation effect to the use of organic fibres or fibres obtained from recycled materials. The external aspect is fundamental to appeal to a group of consumers who range from the “Saint Tropez” style, bourgeois and elegant, typically a summer attire, to the hipster style, purposely coarse and distressed.
Natural tones evoking the earth, dusty and part of a palette of greys and browns.
Sun-scorched colours prevail such as testa di moro brown and orange hues topical of vegetable-tanned leather. The tones remain basic with gentle pastel touches ranging from light blue to grey shades and from cipria to skin colour.
Naturalia materials are divided between utterly raw inspirations, where prevail coarse materials and distressed denim with laser cuts, fatigue designs and rough linen weaves and more refined and bourgeois inspirations where predominate summery stripes on fanciful cotton yarns or ottoman fabrics, ethnical inspired jacquard, mixed linen or sophisticatd chevron-patterned hemp.
There is no lack of allure for this theme that can be reinvented into a new Bohemian style that recalls the world of art festivals like Coachella, where prevail rebrode’ laces with floreal patterns, tropical prints, jute fabrics with contrasting glitter prints.
Schmid is a leading supplier for the footwear and leathergoods industries. It was founded in 1942 in Milan by Walter Schmid, a Swiss national, and is now owned by three Italian businessmen, including Paolo Ciccarelli, the company’s current chairman and CEO.
Schmid is not solely a supplier of fabrics and materials. It is also a strategic partner capable of guaranteeing its clients quality, innovation and tailor-made services. It is the partner of the most important designers in the fashion industry, not only in Italy but also in the United States and in leading European markets.
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