Geraldine Wharry: Mixed Up Geos S/S 2017


Editorial by Louis Phillippe de Gagoue

 
Echoing Ettore Sottsass, best known as the instigator of the Memphis design group at the turn of the 80s, we analyse the strong graphic trend for a hypnotising mix of geometric shapes and bold colours.
 

Lithograph by Ettore Sottsas 2002 / Phelan SS17

 
Could this be an aesthetic rallying designers to lift up the mood post Brexit and Trump elections? Some designers want not only to convey optimism but also escapism through trippy graphics and imaginary spaces. 
 

Proenza Schouler SS17 / Easy Does It by Paul Wackers 2013

 

LRS SS17, Canadian Architect Magazine cover, 1960s

 
Louis Philippe de Gagoue, fashion photographer based in the Ivory coast's Abidjan sees his work as a way of making his dreams tangible. Whilst Raul Solis of LRS was inspired by club nightlife and urban culture saying “I wanted to make sure the collection exuded a trippy feeling — not in a Seventies way but in a new, modern way”. 
 
For the full image gallery of key directions within "Mixed Up Geos" click the banner below.
 

 
 
 
By Geraldine Wharry | Research contribution: Claudia Sentoso

 
 
We specialise in:
+ FUTURE FORESIGHT
+ BRAND STRATEGY
+ FASHION DESIGN
+ CREATIVE COACHING
 
For more info email us at hello@geraldinewharry.com
 
ColoursTextileSpring-Summer 2017
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