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Geraldine Wharry: Vision 2017: Camouflage update

Published
today Nov 4, 2016
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Yi Ru Chen, SS17


 
The word camouflage is said to have originated from the Parisian slang term camoufler (meaning “to disguise”) after the French army began employing artists to paint their artillery and observation posts in the now ubiquitous pattern. In a 1917 Op-Ed in The New York Times pertaining to the relatively new practice of camouflaging oneself offered their own take stating “It is a wonderful opportunity, this game of hokus-pokus.”
 
Fast forward to 2016 and the cross triangulation of camouflage interpretations is stronger than ever between fashion and art. The current exhibition at London gallery West “The Vanishing Art of Camouflage” makes this its focal point. 

 This report echoes our recent "Military inspired" forecast. In analyzing the strongest foothold of Camouflage as a key print contender for future seasons, we focused on three directions:
 

  • Traditional camo
  •  

  •  

Off-White, Resort 2017 - Assembly, SS17


 
- Geo camo
 

Ronald van der Kemp, AW16 Couture- Architecture by Charles Correa


 

  • Botanical prints
 

Painting by Cinta Vidal - Dries Van Noten SS17


 
By Geraldine Wharry | Research contribution and co-written by Emily Huggins [Hyperlink to http://www.artsthread.com/portfolios/divinefemininehoneybee/ ]
 
 
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Geraldine Wharry is known for her thought provoking forecasts. Her fashion foresight and design studio injects new energy into brands design through:
+ FUTURE FORESIGHT
+ BRAND STRATEGY
+ FASHION DESIGN
+ CREATIVE COACHING
For more info email us at hello@geraldinewharry.com
 

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