Jun 1, 2015
Trend Atelier: Macro Trend Forecast “Modesty Solutions” AW 2016/17
Jun 1, 2015
Intentionally imperfect multi-disciplinary craft utilises man-made and natural materials to convey moments of calm, in a need and desire to find balance. Designers downsize objects to their fundamental functionalities and look into essential materials, exposing them in their raw beauty for a rugged and romantic aesthetic.
Nostalgia for a past era delves into utility references from the Great Depression and the post war 1940s and are given a nowadays touch through material and finish.
A sentimental narrative sees designers referencing a more spartan era post WWII when we had limited resources, blending military and utility inspirations with raw and repair concepts. But whilst this trend looks to the past in stylistic ways, it’s a very positive and forward-looking direction providing ingenuous solutions.
Mend and Make Do
With a growing interest in customization and the uniqueness of product, consumers seek a connection and are stepping away from mass production towards personalization. We look at items that appear unstable and pasted together haphazardly, and update utilitarian style classics.
The Maker Movement plays a key role in Modesty solutions, as we seek grassroots ways of inventing products and repairing every day objects.
This eco-system of makers has been growing from strength to strength for several years and has now caught the attention of large fashion industry and retail players.
Man & Nature Synergy
Young graduates and educational institutions lead the change by putting sustainability at the forefront of what they consider the next generation needs to harness. Some of the biggest concerns that are coming through for these young graduates are around creating solutions to save water, clean the Ocean and eradicate throwaway culture.
Objects, interiors and architecture embrace binary tensions between man-made and natural materials, with a colour palette ranging from saccharine to earthy. Unconventional material combinations are investigated to disturb traditional form and function paradigms. This also refers to “Brutalism” and stripping designs and spaces back to their industrial rawness.
Colour trend preview
Discover our latest trend forecast for A/W 2016/17 during our next live session!
Trend Atelier is a London- based trend studio specialized in Macro Trend and emerging trend forecasts founded by Geraldine Wharry.
We research and analyse future trend messages through seminars, webinars and bespoke trend advisory. We look at what’s game changing in global trends impacting the fashion & style industries, highlighting the most inspiring examples in design, art, craft, sustainability, retail, as well as science, socio-economics and technology.
Our key edits target how you can harness these developments in order to make successful creative and business decisions impacting:
- Womenswear, Menswear, Interiors and Beauty
- Merchandising and Retail concepts
- Key shapes, Design Details
- Materials, Finishes, Textiles
- Graphics and Prints
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