The ranking of the 75 most valuable global retail brands, led by Amazon, has seen Nike rise to the top of the apparel sector whilst Zara and H&M were impacted by rising concerns over their environmental impact.
Amazon has almost doubled its brand value to $316 billion as it expands in areas like smart speakers, while China's Alibaba is now the world's second most valuable retail brand, a survey showed on Tuesday.
The Spanish group launched its online operations in 2010, when integrated its digital business with its stores. Its short lead times are a key part of the group’s strategy, helping it avoid taking big risks.
The lingerie and activewear brand has entered a new market with the opening of a 200-square-metre flagship store in Changi Airport’s new lifestyle hub. Zara has also opened its 10th store in Singapore there.
H&M is investing heavily in areas like artificial intelligence and customer loyalty as it looks to improve the way it spots trends and plans logistics, and ultimately reduce discounted sales and piles of unsold stock.