For the past few years, cool active sport brands worldwide have been obsessed with one role model – Moncler. One other brand carving out new territory on the apparel map is Rossignol, the nec plus ultra of Alpine skis.
The Italian label showcased a hippie-chic aesthetic at Milan Fashion Week on Friday, sending out attractive ensembles in shimmering lightweight fabrics, while mixing tribal cultures with precision menswear tailoring.
Milan Fashion Week starts on Tuesday 17 with an exciting calendar featuring new names like Boss and Peter Pilotto; a host of Chinese designers and emerging talent; and Italy’s leading labels, except for Roberto Cavalli.
After envisaging a major Parisian presence at 386 rue Saint-Honoré, where Dior inaugurated a pop-up store at the end of 2017, the luxury label will instead open a 900 m2 flagship at number 261 on the same street.