Gamification is a word we hear more and more often in retail today and Burberry has unveiled its first online game as yet another way of reaching the young consumers that are increasingly important to the brand.
It’s the end of an era as Karen Millen has disappeared from UK high streets. New owner Boohoo has now closed all Karen Millen stores after running clearance sales since buying the brand, along with Coast, in August.
Expect a somewhat confusing scene in London Fashion Week this season, with a multitude of art installations, pop-ups and events open to the public –though much of that will represent a very welcome change.
Belstaff will be relocating its London flagship next month with an opening at 203 Regent Street as part of its ongoing retail expansion plans. It said the move is its most important retail project to date.