Outdoor brand Patagonia is rethinking its corporate sales program as it looks to prioritise Certified B Corporations over major tech and finance companies, despite the latter group’s infatuation with the brand’s vests.
The American brand has made some changes to its European teams, promoting Jonathan Petty to the role of managing director of Osprey Europe, while Tom Entwistle will become vice president of sales and product for EMEA.
The outdoor trade fair is limbering up for its January Snow Show, set to open on Wednesday, kicking off a schedule featuring panels, workshops and a reconceptualized fashion show looking at the latest in snow sportswear.
Puma is launching a campaign to mark the 50th anniversary of a US sprinter's black-gloved salute at the 1968 Olympics, shortly after rival Nike scored a hit with an ad starring a modern-day activist for racial equality.
Austrian sportswear retailer Blue Tomato will be debuting in the Netherlands. The 449-square-metre shop will be located at Utrecht’s city centre and will be the first step of the brand's nationwide expansion.
The first lab-grown leather handbags made from mushroom roots were put up for sale this week via a US-based crowdfunding website aiming to tap the embryonic but fast-growing market for eco-friendly fashion.