Net-A-Porter is widening its move into kidswear and is launching a pop-up with Moncler Enfant, which will be the luxury e-tailer’s third venture into the category and its final kidswear collection for 2018.
YNAP said its Cyber Weekend lived up to predictions with a strong rise in demand for “fine jewellery and watches, partywear and exclusive items as luxury customers treated themselves to something special.”
The luxury group is bolstering its digital resources, by taking direct control of its labels’ e-tail operations, until now managed by YNAP, and joining forces with Apple to improve the customer experience.
Luxury shoppers are using ‘cyber weekend’ to treat themselves to exclusives, including luxe watches and jewellery. They also want one-of-a-kind experiences, and are more influenced by Instagram posts than ever.
The online luxury menswear retailer has revealed the results of its latest collaborations, announcing the launch of exclusive Off-White product and a collection signed by Milanese label Alanui and LA-based Greg Lauren.
YNAP’s luxury e-tailers Net-A-Porter and Mr Porter have unveiled their Christmas marketing campaigns with a focus for the former on the “ultimate in party dressing” and the latter on the service proposition.