In the battle to become the top mass-appeal online fashion retailer, attracting premium brands is key and Zalando has added over 15 names such as Victoria Beckham, Philip Lim, Versace Jeans Couture and MM6 to its offer.
E-tail giant Zalando has announced that it’s expanded its sustainable assortment in response to customers being “increasingly concerned about the future of our planet and wanting to make sustainable fashion choices.”
The Made-In-Italy leather goods label with Scandinavian design is seducing buyers with its cool and eco-friendly brand. It has 200 multi-brand buyers and will be at the Swedish Fashion Now showroom at Paris Fashion Week.
Shunned by big Swedish brands and losing ground to Copenhagen, Stockholm Fashion Week, which took place from 28th to 30th August, is hoping to relaunch itself and increase its visibility on the international stage.