Balmain creative director Olivier Rousteing has joined Instagram's "Shopping From Creators" program in a rare move that will allow fans to buy designer pieces from the brand directly from his social media feed.
Lancôme has teamed up with the influencer Chiara Ferragni, one of its global muses, on a debut makeup capsule channeling themes of femininity and glamour. The collaboration rolls out internationally from June 2019.
Which came first, the influencer or the businesswoman? Spain's Gala González, who has over a million followers on Instagram, has launched her own clothing label, introducing timeless pieces at affordable prices.
Instagram is testing a new seek feature for video posts, following the announcement of a roll-out of tools set to help brands and influencers establish and maintain more powerful marketing partnerships.
Italian fashion influencer Chiara Ferragni is the new CEO of Chiara Ferragni Collection, as Fabio Maria Damato is appointed general manager and Paolo Barletta and Alessandro Marina join the board of directors.