After the “Big Four” fashion marathon, Amazon Fashion Week Tokyo 2019 S/S will kick off Monday with 51 brands, including 20 first-time participants and 10 foreign brands, showcasing their latest collections.
Following last year’s successful holiday retail collaboration, the PVH-owned brand has joined forces with the online retail giant again to bring an immersive brand experience to NYC’s Flatiron Plaza this October.
Amazon is expanding its fashion offer as it targets top spot in apparel globally with the company making its first entry into the activewear market, via the launch of its Aurique own-brand on Tuesday.
The e-commerce giant announced the launch of its dedicated J.Crew Mercantile storefront on Wednesday, offering consumers a curated assortment of apparel from the brand’s Fall 2018 men’s and womenswear collections.
Amazon Fashion Week Tokyo A/W 2018 opened on Monday, kicking off a six-day schedule of presentations showcasing the autumn/winter collections of 59 brands taking place primarily at Shibuya Hikarie and Omotesando Hills.
According to a report from Coresight Research, the e-commerce giant’s apparel offering has skyrocketed in popularity, with footwear and casual clothing proving to be the platform’s most popular categories.