The sock company closed 2022 with sales of 6.4 million euros. This year, Jimmy Lion plans to strengthen its presence in key markets such as Europe, the United States, and Canada, while expanding its product offerings.

Stocking shelves, slashing prices on low-priced notebooks and sneakers and uniforms, major retailers including Walmart, Foot Locker and Marks & Spencer are bracing for a challenging back-to-school shopping season.