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Media

Dior, Chanel turn to arthouse directors for online fashion week

Dior, Chanel turn to arthouse directors for online fashion week

With the pandemic forcing Paris Fashion week online, haute couture designers have turned to celebrated arthouse filmmakers to give a little spectacle to their presentations.
Luxury
Media
Bernie's mitten maker marvels over 15 minutes of fame

Bernie's mitten maker marvels over 15 minutes of fame

Jennifer Ellis has never met Bernie Sanders but she is enjoying a taste of his celebrity as the woman behind the mittens that gave the Vermont senator his viral moment at President Joe Biden's inauguration.
Fashion
Media

Kamala Harris’ inauguration looks boost buzz around Black-led brands

According to LaunchMetrics, the looks worn by the U.S.’s first female vice president at this week’s Presidential Inauguration stirred up significant interest around Christopher John Rogers, Sergio Hudson and Pyer Moss.
Fashion
Media

Google's advertising practices targeted by EU antitrust probe

EU antitrust regulators have sought information from advertisers regarding Google's advertising technology practices, a European Commission document seen by Reuters shows.
Beauty
Industry

Campaigns

Perfect brows, intense colour and natural beauty are key for 2021

Perfect brows, intense colour and natural beauty are key for 2021

A new study of search trends by The Body Shop shows that consumers are seeking the perfect defined brow, as well as strong colour for eye make-up and hair, but also a more natural look this year.
Beauty
Campaigns
Global shoppers prefer real consumer photos, not brand shots - study

Global shoppers prefer real consumer photos, not brand shots - study

​Retailers and brands have been including a lot more photos from real people on their social channels and websites in recent periods and it seems that this is a good move as a new study shows that shoppers like this.
Fashion
Retail

Adidas signs up tennis player Félix Auger-Aliassime

​Adidas has announced its latest star sports signing, launching a “long-term partnership” with the youngest player ranked in the tennis top 25, Canada’s Félix Auger-Aliassime. 
Fashion
Business

Burberry launches marketing film for Chinese New Year

​Burberry has just unveiled a film dedicated to the Chinese New Year starring the brand’s ambassadors Zhou Dongyu and Song Weilong.
Fashion
Campaigns