With harsh lessons learnt from past Black Fridays, British retailers are stretching promotions over several weeks, aiming to smooth out consumer demand and reduce the pressure on supply and distribution networks.
Abercrombie & Fitch Co opened its new signature brand store, including abercrombie kids, in Westfield London on Friday. The new flagship is at Europe's largest shopping destination that draws in 30m visitors a year.
As size and fit remain “two of the biggest pain points for customers,” H&M’s Weekday brand has used new technology to test its ability to create products that are “made to a unique size and fit preference”.
Outlet malls are continuing to show their resilience across Europe as consumers flock to them and they attract top quality tenants. And London Designer Outlet has announced that Puma will open a 2,365 sq ft store there.
Mintel expects a "respectable" sales increase for UK stores in December, despite the ongoing shopping shift to Black Friday. And while electricals will be a big focus, fashion and beauty are also key for festive spend.
The Columbus, Ohio-based fashion retailer announced declining sales and widening losses for the third quarter on Wednesday, and has now confirmed that this year’s Victoria’s Secret Fashion Show will not be taking place.