Streetwear brand Hera has appointed its debut global ambassador — rapper J Fado — as part of its “new journey to create and foster relationships with ambassadors who represent the diverse cultural make-up of the UK”.
The house of Pucci has unveiled the debut campaign featuring the first collection by its new creative director Camille Miceli, shot by photographer Lachlan Bailey during the new collection launch in Capri.
Irina Shayk is continuing her in-demand status this year and is fronting the latest Self-Portrait campaign for the AW22 pre-collection, as well as the first resort collection from Anine Bing that has just launched.
Boohoo is continuing its mission to empower young men and women. So the global fashion has launched a new campaign for Mental Health Awareness Week in collaboration with neuropsychologist The Brain Coach.
Adidas is investing heavily in its yoga offer with a dedicated “consciously crafted” collection “inspired by the elements” that “aims to support through every move and practice, with apparel for women, men, and kids”.