The cosmetics brand is partnering with the video sharing app and gaming media platform Enthusiast Gaming for the launch of TikTok Gamers Got Talent, a live series showcasing the TikTok gaming community’s skills.
Can a bag save the world? Possibly not, but it can at least prevent it from becoming more polluted. At Mulberry the new goal is a farm-to-finished product supply chain. The house’s CEO Thierry Andretta explains how.
Avon UK made its TikTok ad campaign debut on Thursday as part of the global beauty brand’s digital transformation. The inaugural campaign supports its “latest beauty innovation”, Unlimited Instant Lift Mascara.
Farfetch has unveiled a major new global brand campaign called The Perfect Match. Linked to its #onlyonfarfetch theme, it comes as it continues to stress that a “commitment to the boutique community” is “at its heart”.