Gym-to-street brand Sweaty Betty is targeting a wide age range and outlook with its latest marketing campaign that is all about empowering women to take control rather than being tied to New Year’s resolutions.
Creative director Nicola Glass has partnered with famed photographer and long-time Kate Spade collaborator Tim Walker for the Kate Spade Spring 2019 campaign, featuring actresses Julia Garner, Sadie Sink and Kiki Layne.
Father-daughter duo Lenny and Zoe Kravitz have been tapped as the new faces of luggage and travel accessories brand Tumi. The campaign marks the first time the two have appeared together on a film project.
With consumers influenced by celebrity/blogger posts to buy particular products, the UK’s Competition & Markets Authority is cracking down on influencers who don’t own up clearly to whether they were paid to post.
Klarna, the Swedish payments specialist has a new minority investor - rapper Snoop Dogg via his Casa Verde Capital fund. The company has also just unveiled a new marketing campaign starring the celebrity.