John Lewis Patternity collab features more than 50 fashion products
today Jan 22, 2018
John Lewis has officially unveiled its Patternity collaboration for athleisure/casualwear and homewares, which has been dropping into stores in recent weeks.
The exclusive collaboration is the retailer’s first-ever collection spanning Home and Fashion. The company said the collection “celebrates the fundamental shapes and textures of life, encouraging patterns for positive living.”
Founded in 2009 by “cult pattern pioneers” Anna Murray and Grace Winteringham, Patternity “was born from a drive to use pattern as a tool to explore, innovate and inspire mindful living through design.”
For John Lewis, this means a 100+ piece collection that is being distributed to the Oxford Street flagship in London as well as Leeds, Bluewater, Birmingham, Cardiff, Kingston, Liverpool, and Stratford.
The collection features “bold graphic patterns and positive mantras” from Patternity, used on a variety of John Lewis products. Collaboration pieces start at £12, rising to £150.
The company said that its in-house development team worked closely with the Patternity founders to create the products.
The fashion element of the line-up feature cover 50 athleisure and daywear pieces from bra tops, to T-shirts, sweaters, jackets, dresses leggings, shorts, parkas and pac-a-macs.
With bold patterns and “inspiring slogans,” the collection is built around a palette of black, white, grey and aqua.
“We chose to collaborate with John Lewis as it is a brand which really evokes a sense of quality at an accessible price,” said Winteringham.
Philippa Prinsloo, head of home design at John Lewis, added: “Patternity took as a starting point a day in our customers' lives, designing products which fit seamlessly into the way we live today. I love the sense of calm and purpose that is inherent to their use of pattern, and the positive way it's been applied to the products in this collaboration. It's practical while retaining a sense of thoughtful design.”
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