Giambattista Valli launches new line
today Jun 2, 2014
Nine years after starting his own ready-to-wear and luxury accessories line, and three years since he began showing couture, the Italian designer Giambattista Valli is now launching a new line entitled “Giamba” (his nickname among friends). “Both ready-to-wear lines have their own personality. They’re independent and yet also complementary,” said the house, located in Paris, which emphasized that Giamba is not a secondary or diffusion line.
Giamba will have its own shows every season and will debut starting in early September on the catwalks of Milan fashion week with a spring/summer 2015 collection. Two pre-collections per year are also scheduled.
In terms of distribution, “Giamba" will target "500 points of sale worldwide,” including the leading international multibrands. The company GBO, created by Giambattista Valli and Mario Bandiera in order to develop the designer’s ready-to-wear, will oversee management.
The Italian company BVM Spa, which also produces the Giambattista Valli main collection as well as the Italian luxury brand Les Copains, will be responsible for production.
Originally from Rome, Giambattista Valli has been a member of the chambre syndicale de la couture since 2011 and has designed Moncler Gamme Rouge collections every season since 2008.
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