Camaïeu opens its first website outside of French borders

By

Matthieu Guinebault

Published
Oct 19, 2015

Even though its French e-commerce already generates the equivalent of a "small country" in sales, the womenswear clothing retailer has launched its first international portal, for Poland.

It completes a network of 99 locations in the country which will serve as delivery points for the local clientele. One of the major particularities of this site compared to the French version is the possibility to pay upon delivery. A procedure that is still widely used in Eastern Europe, where cash payments are make up an important portion of purchases made.

"International and e-business are complementary growth levers for Camaïeu," explained the chain's Marketing Director, Constance de Polignac. "The opening of our first international site is very emblematic, not only because Poland is a historic country for Camaïeu but also because the internationalisation of e-commerce is part of the approach that consists of proposing an offer and services adapted to the local markets."

Now in its fourth decade, Camaïeu is at the head of a network of 650 stores in France, plus another 370 in some twenty cuontries. At the beginning of fall, the retailer announced the deployment of a line of basics called Camaï, and a new premium range.