Cacharel chooses Izzy Bizu to front new fragrance

Jan 19, 2018
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British singer songwriter Izzy Bizu has been unveiled as the face of Cacharel's upcoming fragrance ‘Yes I Am.'

The 23-year-old 'White Tiger' singer took to Instagram to share the news with her 45,000 followers, uploading a photo of herself alongside the message: "I'm so excited to share with you that I am the face of the new @YesiambyCacharel fragrance! more to come soon!!" Official campaign images show her sporting her signature golden curls and a bright red lip. 

Created by Honorine Blanc & Christophe Raynaud, the scent, which will make its debut on January 22, features spicy cardamom notes and comes presented in a smoked glass vial resembling a classic red lipstick. It will join Cacharel's high-profile fragrance portfolio, which includes the classics "Anaïs Anaïs" and "Amor Amor."

"Synonymous with youth and liberty since 1978, Cacharel scents, like its fashion, have always expressed the freedom of spirit that is found in Izzy Bizu's music," the French brand said in a statement.

Bizu, who made waves on the music scene with her 2016 debut album "A Moment of Madness," is currently working on a new album.

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