Apr 10, 2018
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Zero Waste Daniel to unveil capsule with gender-neutral Phluid Project

Apr 10, 2018

Zero clothing waste pioneer Zero Waste Daniel (ZWD) has partnered with NY's first gender-free clothing store, The Phluid Project, for a pop-up and presentation to reveal a capsule called Gene(cis): Why Do We Dress Like This? A Fashion Story.

A one of a kind David Bowie piece from ZWD - Zero Waste Daniel

In a statement, Rob Smith, founder and CEO of The Phluid Project, explained that the "companies' missions are very much in line, as we both challenge the industry norms."

Daniel Silverstein, founder of ZWD said, "Our mission at ZWD is to eradicate wasteful fashion industry norms by reimagining how to design and create clothing without any waste."

Silverstein went on to explain his company's process, which is to take pre-consumer waste from fashion factory scraps and waste, which is then turned into unisex apparel using a proprietary process ZWD calls ReRoll.

In its third year of business, ZWD has diverted "literal tons" of scrap material from landfills in the New York area.

Smith commended the brand's efforts, stating, "ZWD has shed an impressive light on the power and importance of both zero waste clothing and designing beyond the binary."

The Phluid Project opened last month in New York. It aims to offer consumers an authentic lifestyle brand and community center that is inspired by identity and expression. The space hopes to "empower individuals to be themselves and express themselves openly, without judgement or fear."

ZWD is the first market ready label of unisex clothing made from 100% scrap material and opened its flagship location in Brooklyn last summer.

The ZWD pop-up at The Phluid Project will run for two weeks starting on April 19th with a presentation to celebrate Earth Day, at which the new capsule will be unveiled. Pieces will be available for viewing and purchase at The Phluid Project at 684 Broadway, New York.

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