Vero Moda ends printed B2B catalogues

By

Sandra Halliday

Published
Jul 7, 2020

Fashion giant Bestseller said it has ended printed NOOS (‘never out of stock’) B2B catalogues for its Vero Moda brand with the label “having gone ‘all in’ on their digital transformation. A shift that benefits both our colleagues and our customers”.

The company said that in May, it realised that for the annual cost of printing the catalogues, “the brand’s entire sales team could be equipped with an iPad that would become their one-stop work station. All aspects of a Vero Moda salesperson’s daily routine would be possible via digital solutions preinstalled on the iPad – from checking emails and tracking sales to live streaming sales meetings. Basically, the Swiss Army Knife of sales tools”.

It said the NOOS catalogues are now 100% digital and hosted on its B2B portal Vero Moda Venue. This also ties in to its recent initiative to live-stream its sales meetings.

Brand Director Jesper Reismann said he sees a direct correlation between digitalisation and growth in that “his sales colleagues will be able to spend more time targeting new customers as their iPad makes other processes more efficient”.

“Digitalisation has been a top priority in Vero Moda for some time now, as it drives smarter processes across all activities, and it will be even more in focus for the future,” he said. “The Covid-19 impact has accelerated the general digital evolution across all aspects of life and encouraged us to speed up the utilisation of this development for our business.”