Urban Outfitters launches NFT collection with Smiley and André Saraiva

By

Jennifer Braun

Published
Apr 19, 2022

Urban Outfitters Europe announced on Monday that it is entering the Web3 space with the launch of a collection of 500 NFTs created by legendary graffiti artist André Saraiva for the 50-year anniversary of Smiley. 

The limited edition NFTs are part of the Smiley Collectors' Edition, which are not only collectible works of art, but NFTs that act as "utility tokens" that will unlock prizes and rewards for select NFT ticket holders, to be announced weekly over the course of the next ten weeks. 

Smiley enlisted the creative eye of Sarah Andelman, co-founder of the world-renowned Parisian concept store Colette, to curate 50 halo partnerships, including the famous graffiti artist André Saraiva to reimagine the iconic Smiley logo. 

Widely recognised for his cartoonish characters and alter ego Mr. A, which became his signature design and an iconic character in the fashion and art scene across the globe, Saraiva has created a set of signature works of art with his unique take on the iconic Smiley logo, creating a truly limited-edition set of NFT designs.

In addition to the NFT, Urban Outfitters will retail a range of Smiley Collectors' Editions as homeware and fashion pieces online and in-stores, including collaborations with Champion, Crocs, Havaianas, and Yellowpop, among others.

The 500 limited-edition NFTs launched Friday via Urban Outfitters on OMGdrops.com. The drop is equally grouped with a social impact angle and partnership as all Urban Outfitters profits will be going towards 'Free Movement Skateboarding', a sponsored NGO partner to The Skateroom.