Published
Oct 16, 2015
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Tsunoda, the most Japanese of French brands, expands chiefly on the export market

Published
Oct 16, 2015

Present on the market for nearly 20 years now, Tsunoda is the most Japanese of French brands. Created in 1997 by Alain Charles and Yukiko Tsunoda, a Japanese designer who relocated to Paris, the label features a smart, sophisticated style of clothing with a preference for embroidery, its signature characteristic.

Tsunoda, Autumn-Winter 2015/2016 collection


Even though Tsunoda is a pure bred French brand, its main market. Instead, it is most popular in Japan, followed by the Middle East, China (Hong Kong) and South Korea (less so).
 
In order to respond to these markets' specific requirements, in sourcing terms as well, the brand makes a point of sticking to detailed specifications.

Thus, all the fabrics come from the European Union. According to Tsunoda, this is essential to differentiate the brand from Chinese products, which are many in number but don't have the aura surrounding those from the Old Continent.

In addition to Asia, the brand is also well established in the Middle East. There, Tsunoda is present in a limited number of stores but generates significant volumes.
 
"Only 10% of our clients come from the Middle East but they generate a huge volume, between 30 and 40% of our sales, so we plan to establish ourselves firmly there. Our ambition is to expand in the US too. Just over 5 years ago we tried to make a foray there, but we didn't have the right approach. We've now understood this and can soon try our luck again."
 

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