Tory Burch to open flagship store in Tokyo

By

Isabelle Crossley

Published
Nov 30, 2018

Tory Burch will open a flagship store in Ginza, Tokyo, on December 14. The store will be the first large-scale project overseen by Ping Hsien Ong who was made president and representative director of Tory Burch Japan in July. 

In Ginza Area 4, the new Tory Burch store resides in a four-storey building that features bespoke terracotta tiling and a large brass framed window. Inside the store, handcrafted Atelier Demiurge chandeliers decorate the space and matchstick blinds and botanical prints conjure an image of Burch’s own New York residence.

White stairs hand painted by Japanese artists and brass door handles by Matureware by Futagami give the space a Japanese touch. Each floor of the store houses Burch’s line of clothing, accessories, and eyewear among other products. The top floor features a VIP room for private shopping.

For the occasion of the opening of the Ginza store, the astrologer Susan Miller has created an astrology themed display for the store for. Miller has created a set of holiday gifts for the brand inspired by each of the 12 star signs. The range will officially launch on the brand’s online store on December 4 and then in a special display in the new flagship store on December 15.