Tom Brady teams up with watchmaker IWC Schaffhausen

today Jun 26, 2019
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Star quarterback Tom Brady has landed a new deal with IWC Schaffhausen.

The NFL athlete and six-time Super Bowl champion has been snapped up by the Swiss watchmaker on several "exciting new projects," the company has announced.

"I am honored to be partnering with IWC Schaffhausen, a brand I've long admired, not only for their timeless design but their precise engineering and attention to detail," said Brady -- whose private collection is said to include multiple IWC Schaffhausen timepieces -- in a statement. "I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand's unique heritage globally."

"Tom Brady is arguably the best quarterback of all time, but also an admired role model," said Christoph Grainger-Herr, CEO of IWC Schaffhausen, adding: "Working with him will enable us to tell the IWC story to a growing audience, especially in the United States."

Brady, whose record-breaking career with the New England Patriots has seen him achieve global fame, also took to Instagram to share the news with his 6.2 million followers, praising the brand's "incredible heritage" and teasing "Maybe I can wear them for my two minute drills this fall."

Founded in 1868, IWC aims to produce innovative, luxury timepieces that feature the precision, craftsmanship and exclusivity of Haute Horlogerie.

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