TikTok Fashion Month boasts big-name brands and influencers
With the Gen-Z-focused video-sharing network’s very own fashion month underway, TikTok users are being treated to livestreamed runways from the likes of Louis Vuitton, Saint Laurent and JW Anderson, as well as styling sessions from popular influencers.
Louis Vuitton kicked off the calendar of twice weekly events with a livestreamed menswear runway on Wednesday, September 2, followed by a “Fashion Essentials” styling session from Texas-based model and influencer Wisdom Kaye on September 6. On Wednesday, TikTok users were offered another livestreamed runway, this time from Saint Laurent.
Next on the schedule is “Get The Look,” a styling session from fashion influencer Ariam, slated for September 18, before JW Anderson becomes the latest big-name fashion house to take part in the virtual event, revealing his womenswear collection for Spring/Summer 2021 on September 28.
Explaining the reasoning behind his label’s participation in the fashion month in an announcement from TikTok, brand founder and creative director Jonathan Anderson commented, “it's always been important for JW Anderson to work with new technologies and platforms. I think TikTok is challenging norms and innovating the way JW Anderson does.”
“I am very excited to be working directly with TikTok this season to show our Women's SS21 collection on the platform,” he added.
The fashion month’s finale, dubbed TikTok Runway Odyssey, takes place on October 8. Hosted by musician and influencer Nick Tangorra, the event is a “first-of-its-kind” virtual runway livestream put together in collaboration with global sportswear giant Puma and NYC-based contemporary fashion brand Alice + Olivia.
The show will feature an exclusive collection made by Puma in partnership with Black TikTok creators and designers, including Jufu, Ajani, Dominic Toliver, Taylor Cassidy, and Makayla. $10K in proceeds from the sales of the collaboration will go directly to the Equal Justice Initiative.
Alice + Olivia will also be presenting an exclusive capsule during the livestream, co-designed with TikTok itself. Pieces from the collection will be modelled by TikTok creators such as Melanie and Miranda Wilking, Janette Ok, and Bria Jones, while a portion of the proceeds from the capsule will go to the CFDA.
“TikTok is an amazing innovative platform for creative expression merging the worlds of fashion, music, art and design,” said Alice + Olivia CEO and creative director Stacey Bendet. “Collaborating on a fashion week capsule to support inclusivity and diversity was really fun to work on and I can’t wait to see the content created with our designs!”
TikTok is promoting the fashion month with the hashtags #TikTokFashionMonth, #GetTheLook and #Fashion101.
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