Thom Browne is making its fragrance debut
today Sep 27, 2019
Thom Browne is the latest fashion label expanding into fragrance.
The US designer's eponymous brand is tipped to launch its first-ever series of six scents next month, reports WWD. The collection, which has been designed for both men and women, revolves around a core ingredient of vetiver, with each eau de parfum boasting an accord of three vetiver extracts. Each scent is named 09.27.65, in a reference to the creative's date of birth, followed by the numbers 01 to 06.
"I do appreciate fragrances that confidently and unabashedly stand on their own, fragrances that provoke a true emotion," Browne told WWD of the collection.
There has been a boost in the number of fashion brands putting their stamp on the perfume business over the past few years, with AllSaints making its debut into the sector in 2018 with a trio of fragrances, and the luxury fashion house of Celine launching an ‘haute perfumerie' scent collection this October.
The news comes as the house prepares to unveil its Spring/Summer 2020 ready-to-wear womenswear collection during Paris Fashion Week on Sunday.
Copyright © 2019 AFP-Relaxnews. All rights reserved.