Silvia Tcherassi wins friends, and orders, in Paris

One brand quietly winning a legion of fans since coming to show in Paris two years ago is Silvia Tcherassi.


Silvia Tcherassi's latest campaign, shot inside Gabriel Garcia Marquez favorite library

 
This season, this elegant Colombian-born designer presented her latest ideas in a light-filled suite in the Meurice overlooking the Tuileries Gardens. Splendid check frocks with dirndls; flowing plissé gowns with contrasting mono-color panels and some charming check pinafore dresses.
 
Tcherassi may be little known to the great fashion world, but she already boasts 16 signature boutiques; and, since coming to Paris she now retails in Saks and Selfridges.
 
“It’s been a revelation. Coming to Paris has won me many new accounts. It’s a very good moment for my house,” smiled Tcherassi, who greeted buyers and editors with her mother and daughter, Vera and Sophia.
 
Effortlessly independent, Tcherassi even boasts her own hotel - Tcherassi Hotel + Spa in Cartagena de Indias, on Colombia’s Caribbean coast.
 
He lookbook captured her mood – elegantly willowy Latin gals shot inside a library, where Colombia’s greatest artist, and a family friend, Gabriel Garcia Marquez used to write.
 
“It’s a graceful, romantic space. Just like I want my fashion to be,” smiled Tcherassi, who is based in Coral Gables, Florida.
 
 

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