Salvatore Piccione buys back his brand

By

Laura Galbiati

Translated by
Nicola Mira

Published
Sep 20, 2016

The Piccione.Piccione fashion label is back 100% in the hands of its founder, young Sicilian designer Salvatore Piccione, after withdrawing from Errebi Llc, which was managing the brand under licence. Manager and talent scout Leonor Cypriano, founder of the eponymous showroom, has been appointed General Manager.

The new organisation's objective is to grow the brand, which is already available at over 150 top stores and department stores worldwide. In order to support and energise the brand’s performance in key markets such as China, the Middle East and Russia, the label is negotiating with top-level distributors and is considering opening its first mono-brand stores.
 
The commercial activity is managed from Leonor Cypriano's Milan showroom, where a large section has been dedicated to Piccione.Piccione. A search is under way to find the best possible agent for the label in the USA, where Piccione.Piccione is already present. The new agent is expected to increase the current territorial coverage. 

The label was created in 2012 and was the winner in 2014 of the 'Who is on Next?' award. Piccione.Piccione showed at the Dubai Fashion Week in 2014, at AltaRoma in 2015 and from last season it is featured on the Milan Fashion Week calendar, where it will show on 26th September.