Safilo to launch Etro eyewear for SS24, renews Kate Spade deal early
The group said that the Etro link-up is a 10-year global and exclusive licensing agreement for the design, manufacturing, and distribution of Etro branded eyewear collections.
Etro is focused heavily on expansion and has launched a number of initiatives in recent periods to boost its presence in key categories.
Its CEO Fabrizio Cardinali said: “The partnership with a leading company like Safilo represents a further step in the expansion of Etro’s offer to the market, making it increasingly complete and broad. The Eyewear segment will join the Ready-to-Wear, Home, Fragrance and Etro Kids collection that has been recently announced.”
He added that he’s “always considered Etro a 360° lifestyle brand and I’m very pleased to achieve this new milestone to complete a global and integrated vision dedicated to different product categories and consumer types.”
And Safilo CEO Angelo Trocchia said that the label — which is creatively directed by Marco De Vincenzo “is a luxury brand that boasts a rich history in reinterpreting beauty standards and it is recognised for its iconic patterns. Furthermore, Etro is fully integrated into our portfolio strengthening our offer”.
The first collection, both sunglasses and optical, will be for SS24.
Meanwhile, earlier this week, Safilo announced the early renewal of the global eyewear licensing deal with Tapestry’s Kate Spade. It has held the license since 2000. “
“We are extremely pleased to announce the early renewal of the Kate Spade New York eyewear license which gives continuity to the longstanding and successful 23-year collaboration and partnership,” Trocchia said. “Together, we have achieved outstanding results built around shared business values and a fruitful collaboration. We are now extending the journey further, with the goal to continue growing this award-winning brand in its North American core market and realising its potential in other strategic regions.”
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