Puma's Slipstream relaunch campaign features Neymar Jr, Romeo Beckham

By

Nigel TAYLOR

Published
Jun 10, 2022

Puma wants to shake up the basketball sneaker world with the launch of Slipstream. The Germany-based sportswear giant describes its new shoe as a ‘next-generation’ launch, bringing “80s basketball [into] the modern-day. Without compromising its performance roots, the Slipstream is a court classic reinvented”.

And to promote the launch, the accompanying  ‘Welcome Unbored’ campaign includes a big cast of Puma ambassadors, including basketball’s LaMelo Ball, actress Danna Paola, plus football's Neymar Jr, Memphis Depay and Romeo Beckham. 

We’re told they’re all “embarking on a galactic journey to reach new horizons with the Slipstream… our ambassadors invite those ready to escape the old, enter the new, and join them on a journey that enters the Slipstream”.

Puma said the origins of the Slipstream silhouette date back to the high-top basketball shoe born in 1987 as a successor to the Sky LX. Now, 35 years after it was first released, Puma said it’s penning the latest chapter this summer with a “plethora of colourways and makeups". 

Combining the basketball DNA with a clean and modern look, the silhouette's tooling and upper “are given a contemporary feel” via a sculpted midsole, updated overlay panels, and a remodelled collar construction.

Available via puma.com and selected retailers, the shoe retails for £90.