Police collaborates with Lewis Hamilton on 10-piece eyewear collection
today Sep 6, 2019
Champion British racing driver Lewis Hamilton is continuing to boost his earnings tally with a string of endorsement deals, particularly in the fashion sector. The latest is with De Rigo’s Police brand and has resulted in a Police x Lewis Hamilton 10-style eyewear collection designed by the five-time F1 World Champion. It will make its worldwide debut at the Formula 1 Italian Grand Prix on September 8.
The company said that the collection “epitomises the concept of speed and design.” It consists of seven sunglasses and three prescription glasses, each piece combining “the pilot style and Police spirit with strong design that brings together classical, retro-inspired shapes with fashion-forward trends.”
Materials used include bio-acetate with a focus on sustainability, plus titanium and rubber, “picked for their efficiency”.
Enrico Furlan, Creative Director of De Rigo Vision, said Lewis Hamilton is a strong celebrity to link up with because, apart from his undeniable global fame, he “uses eyeglasses as one of his distinguishing style accessories. He was so keen to learn and brought his own unique and iconic style to the design process.”
The Lewis Hamilton link has also been reinforced by Police being an official supplier of the team he drives for, Mercedes-AMG Petronas Motorsport. Through this relationship the drivers and their fellow team members have been enlisted as ambassadors of the brand's sunglasses and prescription frames.
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