Philipp Plein: Graziano de Boni in charge of America

By

Dominique Muret

Published
Jan 7, 2016

Philipp Plein doesn't stint on resources, and has recruited a former Armani manager to oversee its American subsidiary. In a press release, the ready-to-wear brand styled by the eponymous, young German designer based in Switzerland, announced the appointment of Graziano de Boni as "CEO and President of the Americas."
 

This new position was created to accelerate the label's expansion on the American continent. Philipp Plein stated that the executive will also be joining the fashion label's board of directors.
 
"I'm very happy at having Graziano de Boni as a board member. He will help our team deliver fast growth in America, putting his huge experience in luxury goods and fashion at the disposal of our worldwide strategy," stated Philipp Plein in the press release.

Graziano de Boni was in charge of Giorgio Armani's North American operations for four years, until November 2014. He formerly worked for Reed Krakoff, Prada USA and Valentino.