Pedro Lourenco joins La Perla

Luxury Italian lingerie brand La Perla has named Brazilian designer Pedro Lourenco as its new creative director.

Lourenco announced the news on Instagram, saying, "Deeply honored to take up the role of Creative Director at La Perla."

Lourenco will oversee the label's lingerie, sleepwear, loungewear, and accessories collections for both men and women.

The designer will debut his women's collection during Milan Fashion Week next month. Look out for reinterpretations of the corset and for undergarments to be designed for daywear.

La Perla operates 215 stories worldwide.