Pandora vows to improve customer experience within 3 years

By

Barbara Santamaria

Published
Jan 17, 2020

Pandora is hiring about 80 software engineers, designers and analysts to form a new data-driven unit at its Copenhagen headquarters. The new team will be tasked with improving the company’s customer experience and perfecting personalisation.

“How we derive the benefits from technology and data to create a great customer experience is key for us as a global brand. Today marks the next stage in Pandora’s digital transformation, as we make this significant investment in our technological capabilities’, said David Walmsley, chief digital and omnichannel officer.

The unit, expected to be operational from April, will bring together product managers, digital engineers, operations managers, strategy managers and data analysts.

Pandora said it chose Copenhagen for its base to take an important role in the growing Danish tech scene.

“Data driven customer growth is a strategic bet for Pandora and our ambition is to become best in class at personalisation within 2-3 years,” commented Peter Holmberg, chief information officer. “This group will be instrumental in delivering on our aspirations within advanced data analytics.”

The jewellery brand, best known for its affordable charms, is serious about reinventing the way it does business.

Last year, it invested significant efforts to relaunch the brand with a new identity, logo and vision, after years of struggling to reverse a sales decline. A restructuring ensured savings and a more streamlined structure, and a collaboration with Millie Bobby Brown has introduced the Pandora brand to a younger generation.