Neutrogena to launch personalized face masks at CES 2019

Badly-fitting face masks could soon be a thing of the past, thanks to Neutrogena, which is taking personalized skincare to the next level with its latest innovation.

The skincare giant is preparing to unveil the new Neutrogena MaskiD app at the Consumer Electronics Show (CES) 2019 next week.

The app allows users to get fully customized 3D-printed face masks, by giving them an accurate assessment of their skincare needs and facial measurements via the TrueDepth camera on the iPhone X, XS, and XR. Users simply need to take a selfie for the app to create a multi-dimensional map of their face, including the exact measurements and shape of their facial features.

The masks will be divided into six different zones, and Neutrogena will offer five main ingredients that can be mixed and matched for each area of the face. They include vitamin C, purified hyaluronic acid, vitamin B3, feverfew, and stabilized glucosamine.

"The key with 3D printing is [that] we can put the active [ingredient] you want just where you need it, anywhere on the mask, as opposed to one product that you're trying to use all over the face," Michael Southall, Research Director and Global Lead of Beauty Tech at Neutrogena, told 3DPrint.com.

The move comes one year after Neutrogena unveiled its last big invention at CES 2018, in the form of a ‘Skin360' and ‘SkinScanner' iPhone accessory that scans users' complexions to provide data on the skin's condition and offer relevant skincare advice.