NBA stars Victor Oladipo and Trae Young front 'Game Changers' campaign for Express
today Nov 1, 2019
Express has lined up a cast of NBA stars for its latest fashion campaign.
The retailer has unveiled its '2019-2020 NBA Game Changers Campaign,' features a host of star athletes including the Indiana Pacers player Victor Oladipo, the Atlanta Hawks players Trae Young and John Collins, and the Denver Nuggets star Jamal Murray.
The 2019 first-round NBA Draft pick, Coby White of the Chicago Bulls, also makes an appearance.
The campaign looks at the hard work, struggles and successes of each of the athletes, telling their stories via video, featuring the brand's Express Performance Collection and new NBA Licensed Collection offerings.
"NBA athletes continue to evolve as fashion trend-setters and have become just as well-known for their personal style as their performance on the court," said Sara Tervo, chief marketing officer at Express, in a statement.
"This upcoming season, we'll continue to deliver relevant content plays and styling inspiration to our customers through our NBA Game Changers campaign and partnership with the league with a few new, exciting twists along the way."
Express is also partnering with the video game simulation series "NBA 2K," and with the EA Sports basketball game "NBA Live Mobile," to offer virtual fashion gaming integrations including in-game content and special offers.
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