Macy's launches new men's project 'The Park' at New York Herald Square flagship
today Oct 21, 2019
Unveiled last week, ‘The Park’ is a 4,500 square-foot area stocked with a variety of on-trend pieces from new and popular men’s brands, including apparel, accessories, shoes and more.
According to a press statement, the section’s inventory is set to rotate every eight to 12 weeks. At first launch, ‘The Park’ features brands including Barbour, INC International Concepts, Paisley & Gray, Fila, Just Cavalli, Michael Kors, Avirex and Love Moschino, among others.
“This reimagination sets the bar with our men’s customer,” said Mark Stocker, general business manager of men’s and kids.
“We’re transforming his shopping experience, and I’m excited to see the concept rolling out to the remaining flagships with great fashion expressed in every Macy’s.”
The Park is located within Macy’s newly revealed, 14,500 square-foot main floor men's department, structured to help shoppers discover new brands, the company said. New brand additions to the main floor include Scotch & Soda, Coach men’s apparel, J Brand and 7 For All Mankind, among others.
“Macy’s curated assortment inspires our customer to express himself through fashion, while showing him how to effortlessly wear head-to-toe looks,” said Durand Guion, vice president of Macy’s fashion office.
“We know that he loves to shop according to his style, is drawn to elevated fashion and continues to trust us to offer everything he needs, including the best brands and must-have items to update his wardrobe.”
In addition to its in-store presence at the Herald Square store, ‘The Park’ selection can also be accessed online at macys.com/thepark.
The new men's project comes as the menswear market continues to grow, consistently outpacing the womenswear market in sales growth since 2016, according to data provided by Euromonitor. The market research provider further predicted that men’s lines will outperform women’s between 2017 and 2022, with sales expanding by a compound annual growth rate of 2 percent.
Macy's 'The Park' joins similar trend-focused, millennial-friendly menswear projects launched by fellow major retailer Nordstrom, which opened a dedicated men’s store in New York City, launched a special menswear pop-up as part of its New Concepts @NordstromMen project, and boosted its inventory with new menswear brands like Oliver Spencer within the past two years.
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