Lululemon and Roksanda dream up high-fashion athleisure
today Oct 17, 2019
Lululemon and Roksanda are putting a high-fashion twist on athleisure.
The cult athletics brand and the fashion label have partnered up on a 16-piece collection launching on October 22, with a second drop scheduled for January 2020.
The capsule "street-to-sweat wear" collection blends Roksanda's signature sculptural shapes and color blocking with Lululemon's trademark athleticism and functionality, spanning leggings, sports bras, drawstring dresses and wide-leg pants. The series has been crafted in a vibrant color palette encompassing hibiscus, violet, sienna and rich midnight, and transitionality is a key theme: one of the standout pieces is the ‘Inner Expanse Infinity Coat,' which can be worn multiple ways, including as a coat, a puffer jacket or a light trench.
"The designs are carefully created to complement every element of a woman's lifestyle," said Roksanda founder Roksanda Ilinčić in a statement. "It was important to me that each piece feels natural to wear at any point in the day."
The collection will go on sale online at lululemon.com, and in select Lululemon stores and luxury retailers.
The collaboration is the latest big move by Lululemon, which also expanded into the beauty sector in June with the launch of its debut personal care line, dubbed ‘Selfcare.' The cruelty-free collection comprised a ‘No-Show Dry Shampoo' for a post-workout hair refresh, a ‘Sweat Reset Moisturizer' for hydration, a natural deodorant and a ‘Basic Balm' to lock in moisture before, during and after workouts.
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