Love Stories plans European expansion

Dutch lingerie brand Love Stories, founded in 2014, plans to open 4 new European branches in the coming three months. A spokesperson of the brand confirmed this to FashionMag.

The first in the series of new openings will be a 40m² branch in Lille, which is planned for the end of April. New stores in Maastricht, Copenhagen and London will follow and will all be located in their respective city centres.

All Love Stories branches will be decorated according to the brand’s new concept, Love Stories Hotel, designed by Love Stories Creative Director, Marloes Hoedeman.  

The new stores will carry the total Love Stories collection, which includes Love Stories and Love Stories Cirque de la Nuit, the brand’s high-end line that uses black materials, exclusive fabrics from France and lace. The brand currently offers a few swimwear pieces, as part of the Love Stories collection. In February 2017, Love Stories will launch Swim club, a complete swimwear collection. 

Love Stories opened its first boutique in 2014 in Amsterdam. In addition to its online store, Love Stories currently has a physical store in Amsterdam and Antwerp and has 600 points of sale worldwide. 

By Shomara Roosblad