Loewe takes its perfume pop-up shop to Japan

By

Eva Gracia Morales

Translated by
Roberta HERRERA

Published
Oct 16, 2022

Loewe Perfumes, the fragrance division of the Spanish brand owned by the French luxury group LVMH, has opened the doors of its first pop-up shop in Japan. 

The pop-up store is located in the Hankyo department store in Osaka's Umeda district and carries the brand's full range of fragrances as well as its line of home fragrances.

The ephemeral space will remain open until Nov. 21, as reported by the firm through its LinkedIn page.

Loewe Perfumes, which offers fragrances such as Loewe Solo and Loewe Aura, is distributed through the multi-brand channel and the division's dedicated online shop. It also has a mono-brand shop in Nanjing (China), which will open in January 2022, as stated on its website.

The Spanish luxury house Loewe, which recently reopened the doors of its Soho shop in New York, as well as a pop-up store in Tokyo and another in London, is currently enjoying a period of growth, increasing its sales by 38% in 2021 to 456 million euros.