Liverpool One to get Charlotte Tilbury's first non-London standalone

By

Nigel TAYLOR

Published
Aug 23, 2022

Commercial property giant Grosvenor has signed global beauty brand Charlotte Tilbury to open a flagship store at its successful Liverpool One mall. The opening not only marks the brand’s first UK standalone store outside London but becomes its first domestic opening in six years.

Spanning 1,000 sq ft within a prominent corner unit on Paradise Street at Liverpool One, the new ‘Charlotte Tilbury Beauty Wonderland’ will open in October, joining the brand’s presence globally in countries including London, Los Angeles, Dubai and Hong Kong.

Launching in the “UK’s beauty capital”, according to Grosvenor, the new Liverpool space will be “an all-encompassing beauty destination where customers can unlock Charlotte Tilbury’s world-renowned beauty services, expertise and artistry”.

The brand's ‘Expert Retail Artists’ will give customers access “to the make-up secrets of the red carpet, skincare services and industry-leading shade-matching and skin-analysis”.

The new store will also incorporate the ‘Beauty Boudoir’, a space dedicated to private make-up consultations with tailored 1-2-1 appointments as well as group and private event bookings available. 

Alison Clegg, Director of Asset Management, Grosvenor, said: “Charlotte Tilbury’s selection of Liverpool One as their regional debut site is testament not only to the destination’s draw for international brands, but also our positioning at the forefront of retail trends, such as tech-led beauty. We’re… confident the brand will be a huge success as part of our diverse and experience-driven retail line-up.” 

The signing of Charlotte Tilbury at Liverpool One follows a series of 2022 announcements for the destination, including the recent openings of global designer retailer Tessuti, footwear specialists Russell & Bromley and Kick Game, as well as international clothing brand Bershka, which is the third Inditex brand to join Liverpool One.