L’Oréal entrusts a new region to Alexandre Popoff

By

Sarah Ahssen

Published
Mar 31, 2016

Alexandre Popoff, currently the General Manager of the L'Oréal group's Eastern Europe region, will also take charge of the Africa-Middle East region as of 1st June. In this additional function he takes over from Geoff Skingsley, who will return to the UK to be appointed Non-Executive President of L'Oréal UK and Ireland.

Within the new organisation led by Alexander Popoff, each region will retain its specific features in terms of structure and operating accounts, but "it will also reach a more significant critical mass with respect to the divisions and to centralised services," the group has stated. In 2015, the Africa-Middle East region generated a revenue of €727.9 million, equivalent to a 12.1% increase, while the Eastern Europe region's sales grew 9.8%, reaching €1.53 billion.

Alexandre Popoff joined the L'Orèal group in 1989 as a product manager at LaSCAD, and then acted in several managerial roles within the global beauty giant. In January 2010 he became part of the group's executive committee as General Manager of the Latin America and Africa-Middle East regions, before concentrating on managing Latin America as of January 2012. In July 2013 he was appointed General Manager of the Eastern Europe region.