Kidswear Collective rolls out resale deal to more Selfridges stores
UK pre-loved baby & kids luxury platform Kidswear Collective has launched at Selfridges’ Birmingham and Trafford stores. It follows the success of a three-month pop-up store trial in the retailer's London flagship.
The Collective, which specialises in designer and luxury children’s fashion, now moves northwards, having initially opened as a pop-up in the kidswear department at Selfridges on Oxford Street in March.
All three stores now carry pieces for babies and kids from 0-14 years, with the edit comprising clothing, footwear and accessories.
As well as sourcing stock from parents, Kidswear Collective works with influencers including The Fashion Bug Blog, Juliet Angus and Hannah Stratford-Taylor who have their own collections online. It also works with industry professionals such as stylists and agents, and with brands directly to sell samples.
“We are passionate about changing the perception of what pre-loved kids fashion looks like and couldn’t think of a better partner to help spread this message,” said Shoshana Kazab, Kidswear Collective’s founder. “Our partnership with Selfridges has been instrumental in changing the way customers think about their kids’ wardrobes and it has been wonderful to see them embrace shopping for ‘mixed’ wardrobes in-store."
Helen Attwood, kidswear buying manager at Selfridges, added: “Kidswear Collective launched with us as part of our Project Earth initiative, encouraging customers to change the way they shop. It has been very encouraging to see the positive response our customers have had to pre-loved kidswear, which is why we are excited to extend the concept across our other stores.”
In addition to the store-wide expansion, Kidswear Collective also launched an edit on Selfridges.com this month comprising standout pieces from best-selling designer brands.
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