Kidiliz Group grows direct retail presence in Middle East, South America, China
A year ago, French childrenswear group Zannier, owner among others of the Z, Catimini and Absorba brands, was rechristened as Kidiliz Group. The goal was to be more clearly identifiable outside France, and to speed up the international deployment of the group’s apparel and retail labels. The Kidiliz Group now generates more than 50% of its revenue with exports, and its international footprint is seemingly extending at a faster clip.
After landing in Spain and Italy, the group's multibrand retail concept Kidiliz opened three stores in Dubai, Qatar and Saudi Arabia, while, still in the Middle East, Z and Catimini each opened a flagship store in the Dubai Mall shopping centre. Elsewhere, the group is planning to open seven stores in Colombia, and is also keen to boost its presence on the Chinese market.
Kidiliz recently forged closer links with NetEase Kaola, with which it first established a relationship at the end of 2016, and is planning to introduce more of its brands on the Chinese cross-border e-tail website. This online presence will go hand in hand with a physical one, thanks to the opening of a series of Z stores, bringing the brand's total in China to four by the end of the year.
The Kidiliz group's brands are available at selected multibrand retailers and at approximately 900 monobrand stores worldwide - for Z, Catimini and Kidiliz - nearly half of which are located in France.
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