John Lewis pays consumers to recycle clothes in Oxford trial
today Oct 7, 2019
Department store John Lewis will pay customers to return clothing they no longer want. The scheme, which is being trialled at the group’s Oxford store, aims to help reduce some of the 300,000 tonnes of clothing sent to landfill in the UK every year and is only the latest in a number of retailer/brand initiatives in this area.
Customers can return up to three items from any womenswear and menswear brands stocked by John Lewis and receive £3 for each item. This can be spent in-store or online, or at its sister supermarket brand Waitrose.
The company said all clothes brought in during the six-week trial, which has just begun, will be recycled in a variety of ways, including being turned into new products. A total of 20,000 customers with the chain’s loyalty card have been invited to participate.
John Lewis spokesman Stephen Cawley said: “As a leading fashion retailer we know we have a responsibility to help reduce the amount of clothing waste generated and the number of resources used to create clothing. Our approach has always been to make high-quality garments which last, but inevitably there comes a time when they are no longer worn.
“Our customers are becoming increasingly aware of their actions on the environment, so we want to make it easy for them to ensure the products they buy from us have a long life.”
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