John Galliano and Nick Knight team up to make film for Maison Margiela

British designer John Galliano has enlisted the help of Nick Knight to make a surprising short film, shot from 360 degrees. The star of the film is the Glam Slam, an iconic Maison Margiela bag.

Maison Margiela artistic director John Galliano has come up with a new way of showcasing one of the brand's iconic products, its Glam Slam bag, which is known for its pillow-like design. 

The British designer has called upon fashion photographer Nick Knight, who he has worked with in the past, to create this 360-degree film. It features Duckie Thot, a rising star of the model world who designers around the world are queuing up to work with.

This new piece of work, entitled "Reality Inverse", is a truly immersive experience. It has been shot in negative image, giving the various scenes a psychedelic effect. The short film will be shown on February 16 and 17 at London's Serpentine Gallery.