Jo Malone inks partnership with Groupe GM, launches hotel line
today May 30, 2019
A selection of Jo Malone products will be offered to guests in five and six-star hotels and resort properties worldwide as part of a new partnership between the British luxury brand and Groupe GM.
Jo Malone has become the latest beauty brand to be added to Groupe GM’s portfolio, joining the likes of Yves Rocher, Clarins, Guerlain, and Nuxe.
The company is a leading international player in the hotel amenity industry, providing cosmetic amenities to hotels in more than 70 countries
Jo Malone’s range of luxury amenities is called ‘Lime Basil and Mandarin’, after its signature fragrance. It will include 40ml and 75ml Body & Hand Wash, Shampoo, Conditioner, and Body & Hand Lotion bottles, as well as 30g and 50g soaps, packed in allegro.
Laurent Marchand, president of Groupe GM, said: “The house’s timeless fragrance and elegance will answer the needs of the increasingly discerning hotel guests. This new partnership will enable our customers to achieve the ultimate guest experience. We look forward to launching this new refined amenity line to hotels worldwide.”
The partnership opens up a new growth avenue for the British perfumer, which has a presence in 64 countries. Jo Malone is well known in the UK for its scented candles.
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